![]() The authors gave rocker-bottom shoes every possible benefit of the doubt, but I still remain convinced these are not a legitimate tool for seeking fitness. The effects of rocker-bottom shoes on injured populations may be different. Finally, the authors point out that all participants were healthy. ![]() The authors also point out that if allowed to completely select their own walking speeds, results could have changed. That study also used a particularly heavy rocker-bottom shoe. To be fair, at least one study has found a slight increase in energy required to walk in rocker-bottom shoes. Every time it appeared researchers might find a muscle that was worked harder by the rocker-bottom shoes, it turned out the added weight was the culprit, not the profile of the shoe. Oxygen consumption? Nope, no difference there either. The results showed no significant difference in muscle activation. ![]() After they allowed the participant to set the speed, the researchers then increased the speed by 10%. Researchers asked the participants to set the treadmill at a comfortable walking speed. Participants strapped on their shoes and then set off for a 10 minute walk on a treadmill. Apparently rocker-bottom shoes are heavier than most athletic shoes. The study compared three shoes: Shape-Ups, a standard athletic shoe, and a standard athletic shoe with weight added to match the weight of the Shape-Ups. The study asked whether participants shod with Shape-Ups would show any increased muscle activation in the legs, and whether they would use more oxygen during a walk. ![]() Unfortunately, it appears those struck with hope may have to keep looking for a new easy button.Ī recent study published in the Journal of Strength and Conditioning Research examined rocker-bottom shoes. Chances are, the first time you saw them you were struck with either disgust or hope. Skechers agreed to pay up but maintained that its advertising was appropriate.Rocker-bottom shoes, like Skechers Shape-Ups, are very interesting and controversial. Months later, Sketchers faced a major lawsuit that ended up costing it $40 million (R720 million) after the Federal Trade Commission said the company deceived customers by making "unfounded claims" about the Shape-Ups and other toning shoes in its line. She then became the face of the brand, often promoting it during appearances. In 2012, Kim appeared in a Super Bowl ad for Skechers Shape-Ups – sneakers that the brand said would help customers tone their bodies and get in shape. The lawsuit claimed the model "intentionally certain members of the public and ticket purchasers to believe" Kanye West, who founded G.O.O.D., would perform at the festival.įurther, according to the Federal Trade Commission, she also failed to state she was paid for the post. The sum is a fraction of the $275 000 (R5 million) she was reportedly paid to promote the music festival. Supermodel Kendall Jenner was caught in the crossfire and ordered to pay $90 000 (R1.6 million) for her involvement in promoting the festival in a since-deleted Instagram post, according to a 2020 News24 report. Who can ever forget the 2017 Fyre Festival fiasco that spawned multiple documentaries? Kendall Jenner's links to the Fyre Festival drama In 2012, Kourtney, Kim and Khloé were named in a $5 million (R90 million) class action suit filed in Manhattan court by a small group of dieters who claimed that the weight-loss product did not live up to advertising claims, per E! News.Īt the time, the FDA found that the main ingredient in the weight-loss supplement was an outsized dose of caffeine, which it said "is not a safe or effective treatment for weight control".ģ. The lawsuit, which is asking for $40 million (R719.4 million) in damages, claims that the lottery was a front for an Australia-based company called Curated to sell entrants' personal information to advertisers.Ģ. The alleged scam promised winners several luxury items and experiences, including first-class airline tickets to Los Angeles, a three-night stay in Beverly Hills, an opportunity to "shop like Kim Kardashian" and a $100 000 (R1.8 million) cash prize. In September, TMZ reported that the reality TV star and her sister's ex were named in a class action lawsuit from a 2020 lottery.
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